Article Review of Sales Promotion Essay Example

Article Review of Sales Promotion Essay Example Article Review of Sales Promotion Paper Article Review of Sales Promotion Paper Sales Promotion Definition The growth of sales promotion, service, sales promotion and competitions, competitions and consumer behavior and the consumer as a competitor are the sub topics that were reviewed in this section. Regarding the growth of sales promotion; the definition of sales promotion and the reasons for the current intensification of sales promotion in UK are stated. The second sub topic converse (services, sales promotion and competition) the application of sales promotion specifically in the service industry and the factors to be considered in determining the suitability of value-increasing (e. Price deals, coupon, refund offers etc. ) or value-adding (e. G. Free gift, competition and the like) sales promotions for service providers. Continuing with this, the third subtopic associate the value adding sales promotion specifically competition with consumer behavior in terms of why it is attractive to the consumer, the aim of the service providers in using competition and the types of consumers th at are targeted. Methodology The competition data were obtained from the largest competitors information network in UK containing a total of 2646 different I-J sales promotion competitions ever a three year period. Of these a subset of 188 competitions which were sponsored by service providers was extracted for analysis. The sample consisted only of competitions which were available on a national or regional basis and were associated with promoting a product or service, as opposed to being all or part of the product or service Itself. Analysis and Interpretation The competitors Information network has encoded and analyzed the competition data by using Maintain. Using this data the authors has analyzed a sample of 188 competitions to determine describe the extent of usage of competition by the reverie sector, ten service sectors Involved In ten competition promotion, ten nature of competitions used, the prizes involved (their value number), the roles competitions play and they have used a marketing integration level of competitions to measure the effectiveness of competition in the service industry. Hypothesis We can deduce from the availed information that the hypothesis were; The sales promotion tool, competition, represents a growing phenomenon in the service industry. Results found Services account for fractionally more than 7 percent (188 out of 2646 intentions) of all competitions in the survey, which leaves them rather under- represented, when considered in light of its importance in the total economy. Financial services are the largest sector in usage of competitions as sales promotion techniques. Travel and tourism showed the 2nd widespread use of competitions throughout a range of sectors including tour operators, travel agents, tourist boards, transport services and hoteliers, while minor users of competition include communications, retail services and professional services ranging from dentists to solicitors. The two most widely employed competition types in the service industry are conventional competitions (question and slogan) and creative competitions (Questions and draw/paint/photograph element) accounting 52% and 13% respectively. Sponsors can vary in terms of the average number and value of prizes which typify their competition. Accordingly, services as whole appear to favor the Jackpot philosophy (few prizes/high value) indicating an attempt at using the competition and prize as a quality cue. The roles of competitions in the service industry were sales uplifts, encouraging trial, encouraging use, new product launch, seasonal demand smoothing and awareness rising. Using marketing integration, either the prize or the mechanics of the competition have any obvious for of synergy with the product or service being promoted, as a measure of effectiveness of competitions, services score poorly I. E. Owing to a tendency to focus the mechanics of the competition on the tangible prize rather than the intangible service itself. Conclusions Despite their suitability as promotional tool for services, competitions still appear to be somewhat under-represented with in services markets. Moreover, it tries to discuss the research works of various scholars such as the 1986 survey by Harris and marketing week, the Nielsen promotion service survey in Canada, Donnelley marketing US survey and others to supplement the subsequent parts of the article. Methodology the search article clearly describe the secondary data used to describe and measure the effectiveness of sales competitions in the service sector. A total of 2646 UK competitions over three year period were taken and of which 188 competitions sponsored by service providers was extracted for analysis. However the article has employed a vague method of measurement, the marketing integration, to gauge the effectiveness of sales promotion competition for the service industry. Results this section has described the results found from the analysis of the sample secondary data and it has presented it in a logically sequential form tunneling form determining the general usage level of competition to specific effectiveness measure for the service sector. Conclusions the conclusions were drawn from the results found and the literatures reviewed.

Riefenstahl essays

Riefenstahl essays Art, in any shape or form, captivates our interest and emotions. Though Leni Riefenstahl and Ray Muller differ in the approach to film production, both shared similar film techniques. Their films appeals to the audiences emotions, while identifying the subject with the audience. Both film directors use the rhetorical appeal of pathos to reel in their captive audience. In Leni Riefenstahls Triumph of the Will, she portrays a unified and powerful Germany to help persuade crowds to join the Nazi regime through the perceived power Germany evoked on in the world. Muller on the other hand, helps the audience identify and sympathize with Riefenstahl in The Wonderful Horrible Life of Leni Riefenstahl. Riefenstahls life is contrasted with the legend that the world had created. In this documentary, Muller shows the audience how Riefenstahl is human that her life is full of triumphs and failures just like any other human. Though both artists appeal to the audience emotions, their depiction of their subjects greatly differs. Riefenstahl shows Adolph Hitler in a positive light. Triumph of the Will spread propaganda for Hitlers cause. Muller broadened the scope of Riefenstahls life that the public saw. He wanted audiences to see parts of Riefenstahls life other than those moments linked to Hitler and her legend. Muller achieved this goal by filming Riefenstahl in her natural and vulnerable state. He succeeded by filming Riefenstahl with friends and showing the audience that she would not always cooperate; images are linked to what being human is. Riefenstahl and Muller both filmed extraordinary humans. Riefenstahl filmed Hitler and Muller filmed Riefenstahl. Even though their styles and methods differed greatly, we gain great insight and understanding through these films. ...

The Origins of African-American Christianity Essay

The Origins of African-American Christianity - Essay Example Traditional Ibo Religion and Culture written by Olaudah Equiano in the book’s first chapter adequately describes the traditional black religion. He specifically narrates the dichotomy of people involved in this ancient tradition. Hence, the account gives the reader an insight about the set-up of the mentioned African religion. Equiano gives an example that in the Ibo religion, places of worship merit no importance. Yet, he briefly explains that the traditional religion has priests and magicians as superiors of their worship. At the same time, the author expounds this information by explaining the multiple tasks of these religious leaders in the form of traditional witch-doctors (Equiano 14-16). Equiano does not only focus on the key personalities in Ibo religion, he also expounds on their beliefs and the rituals that form a specific culture. He narrates the burial culture of the African people and the accompanying beliefs that they incorporate death with poison (Equiano 17-18) . However, the author gives light to Christianity that the blacks had encountered in America. He mentions the belief in God and the injustice that is created with the slave trade (Equiano 18). African Religions in Colonial Jamaica by Bryan Edwards in the book’s next chapter further expounds the traditional African religion in the American colonies in the Caribbean. Once again, this specific segment brings the reader into the context of slavery where the blacks retain the tradition they had come to know in their native African home. The discourse of Edwards in this portion is indeed simple: he shares to the audience the taboo rituals of the African slaves which is predominant in the Christian lands of the American colonies (Edwards 20-23). How important is the second chapter to the first? Edward’s narrative tends to explain the strength of the African tradition and religion that is presented in the first. It is in this part that he details the culture that has been form ed during the height of the slave trade in the Americas. This chapter solidifies the transposition of the African experience unto foreign soils, thus creating an African Diaspora. The third chapter acts as glue to the first and the second because it discusses the eventual conversion of the African slaves to Christianity. Slave Conversion on the Carolina Frontier by Francis Le Jau is to be considered as the most reliable primary source when it comes to the history of black Christianity in the Americas. This particular account divulges Le Jau’s efforts of converting the native and African Americans in South Carolina to Anglicanism, the state religion of the British Colonial Empire. It explains the primary reason of their utter conversion – the opposition to black slavery and the abuses of the planters. The Reverend’s first hand experiences with the converts gave him an initial view of what America would turn into after the British rule – a society of mixed white and black Americans. This chapter also serves as basis for the growth that black Christianity would experience up to the outburst of the American Revolution. As what each chapter has narrated, the reader can see the importance narrative development in the respective authors’

Hudson River Dredging Essay Example | Topics and Well Written Essays - 3750 words

Hudson River Dredging - Essay Example GE, along with supporters from a portion of the public, strongly opposed dredging as a cleanup option, stating that it was unnecessary since the river was eliminating the PCBs through natural means. However, in 2002 EPA initiated the dredging of two million cubic meters of sediment to remove an estimated 68,000 kilograms of PCBs from a 250-kilometer stretch of the upper Hudson. For the design and implementation of the dredging project, active public involvement was ensured by EPA2. The fish caught from the upper Hudson River were found to be contaminated with the 209 different chemical compounds of PCBs which accumulate in its fat tissues. Humans who consume contaminated fish increase their risk of cancer. Currently, PCB pollution is such that fishing for the purpose of human consumption is prohibited in the upper Hudson River, and permitted only to a limited extent downstream, by health advisories3. While cleaning the Hudson River through dredging and remediation are essential, the technological feasibility, the overall environmental benefits, the adverse impacts caused by hazardous waste from the operations, and the problems caused to nearby communities need to be taken into consideration. Thesis statement: The purpose of this paper is to discuss Hudson River dredging and remediation to remove PCBs; and to examine the environmental benefits and disadvantages resulting from the operations. The Hudson River in New York State is one of the best known examples of a large river system with widespread sediment contamination with PCBs. The upper forty miles of river will undergo cleaning operations, with 2.65 million cubic yards of sediment proposed to be removed. Cleanup has yet to begin, although dredging of 265,000 cubic yards from 94 acres is planned for the first year of dredging operations4. The United States federal government is compelled to address the problem of polychlorinated

Prince Tan of Yen Essay Example | Topics and Well Written Essays - 750 words

Prince Tan of Yen - Essay Example Although it was quite difficult to figure out the way he could manage to fight such a strong King, he worked relentlessly and sought the advice of the wise men of Yen in the way that he could manage this task. After a long period of planning, the revenge plan failed and Tan had to remain in this state of shame. In reality, revenge is not the end of shame, but a beginning of shame itself. When the revenge plan of Tan failed, he was left more disgraced that he had ever been.  The Prince of Tan, after his release, felt very disgraced after his release after a long period of the hostage. The way the Prince managed to get out captivity seems to be more of a miracle than a win. When he requested to be released, the king expressed the hopelessness of such an instance by telling Tan to turn the Crow heads to turn white and the horses to grow horns (Ma and Lau 43). Surprising the Prince managed and the king had to let him go. The question that arises here is as to whether the Prince should appreciate his release or get into more problems by launching revenge. He hastily organizes a revenge attack against Chin, for which Chu Wu warns against the danger of confronting the strong king without considering the consequences. Tien Kuang, one of his advisor, also termed the issue a matter of grave for the state that needed long thinking (45). Although the two are willing to help in the planning process, they still fear the consequences of the matter. When Chu Wu and Tien Kuang go to kill the king, they end up being fooled and lose the battle (45-49). At the end, this mission becomes a disgrace for both Yen and Fan Yu Chi, another character that was obsessed with revenge for his family.  A keen observation of the story of the Prince of Yen shows that revenge is a source of disgrace rather than a source of exaltation. Although the Prince of Yen had shamelessly suffered from the torture from the King of Chin, it would have been better if he did not plan the revenge attack.

Delivery Methods for Treatment of Tuberculosis

Delivery Methods for Treatment of Tuberculosis INTRODUCTION The Mycobacterium tuberculosis is a rod-shaped bacillus bacterium which is responsible for an infectious disease tuberculosis. Tuberculosis is chronic bacterial, air borne, contagious disease, which commonly affects lungs and spreads from person to person when active TB patient expels bacteria by coughing or sneezing.(Villemagne et al., 2012). After HIV, Tuberculosis claims world’s second deadliest disease caused by single infectious agent.(Moualeu et al., 2015). In worlds population, one third of individuals are infected with dormant infection, but only 10% of infected people will be symptomatic.(Villemagne et al., 2012). As mentioned in WHO data, yearly global tuberculosis report 2014, it is estimated that 9 million people were symptomatic and develop active TB and out of them, 1.5 million people were died in 2013. Probability of occurrence of TB in HIV patients is high because 360000 out of the 1.5 million deaths were HIV positive. Most of TB cases occur in poorest countrie s like South-East Asia and West Pacific and African regions. It also affects countries like India and China to some extent. Tuberculosis is a preventable and curable disease with effective diagnosis and treatment because 37 million lives were saved between 2000 and 2013.(WHO,2014). The effective treatment of tuberculosis follows multi drug regimens, in which first-line therapy includes four drugs (isoniazid, rifampicin, ethambutol, pyrazinamide) administered during initial intensive stage for two months and followed by continuous phase with rifampicin and isoniazid for four months.(Sosnik et al., 2010). When first-line drugs are mismanaged, therapeutic failure occurs, which leads to multi-drug resistant TB (MDR-TB) which is difficult to treat. Then second line agents such as flouroquinolones and aminoglycosides are given, which are more expensive, more toxicity and less potent. Next stage follows extensively drug resistant TB(XDR-TB) which occurs when second line agents are misused, and disease becomes severe.(Kaur and Singh, 2014). Rifampicin is one of the potent and effective antibiotic and is first drug of choice for long term continuous therapy (six months) and it is having severe side effects as acute renal failure, hepatotoxicity.(Son and McConville, 2011). Chemical name of rifampicin is 3-[[(4-methyl-1-piperazynl)imino]-methyl]-rifamycin.(Argekar et al., 1996). It shows bactericidal activity by binding to ÃŽ ²-subunit of the DNA dependent RNA polymerase and inhibits the bacterial RNA synthesis. Rifampicin facing severe toxicity problems can be solved by reducing the frequency of administration and maintaining a controlled release which is possible by lipid based nanoparticles.(Labuschagne et al., 2014). It is classified as BCS class Ó Ãƒâ€œÃ‚  drug (low solubility and high permeability) and due to poor aqueous solubility and poor bioavailability, this drug is best suitable for lipid based nanocarriers which shows good lipid solubility.(Moretton et al., 2010). Cubosomes are lipid based sub-micron, discrete nanoparticles of liquid crystalline phase with cubic crystallographic symmetry.(Achouri et al., 2014). When amphiphilic lipid is made contact with excess water then it forms a self-assembled liquid crystalline structure of bicontinuous cubic phase and inverse hexagonal phases.(Nguyen et al., 2011). Cubosomes are composed of a lipid and surfactant, first lipid (monoolein) due to its amphiphilic nature it has an ability to solubilize both hydrophilic, hydrophobic and amphiphilic molecules. It is non-toxic, biodegradable and biocompatible material, which is approved by FDA inactive ingredients. Second hydrophilic non-ionic surfactant (poloxamer 407), it is triblock copolymer two hydrophilic blocks of polyethylene oxide (PEO) and hydrophobic block of polypropylene oxide (PPO) that is (PEO-PPO-PEO).(Achouri et al., 2014). Cubosomes are best suitable for poorly water soluble drugs, and they increase solubilisation of drug and m aintain controlled release.(Boyd, 2003) Rifampicin is the only lipophilic drug in all anti-TB first-line drugs. This drug delivery system enhances drug solubility and bioavailability and reduces toxicity and maintains controlled release at the target site. In this study, we prepared rifampicin loaded cubosomes by hot melt method. The main objective of the study to reduce the dose and maintain controlled release, and it is also capable of increasing solubility and bioavailability of the drug. The optimized formulation ratio was fixed by the results obtained by varying dependent and independent variables using response surface methodology (RSM) with a 3 ² full factorial design. Materials Methods Rifampicin was obtained as a free sample from Lupin (Lupin pharmaceuticals, Pune), Peceol was purchased from and poloxamer 407 was purchased from and millipore water was used for all experiments. Preparation of rifampicin loaded cubosomes Rifampicin loaded cubosomes are prepared by using hot melt method.(Boyd, 2003). In this method, Peceol, poloxamer 407 and drug were taken as organic phase and mixed until the drug is completely entrapped in the dispersed phase. And then organic phase and aqueous phase (water) were heated at 70 ºC and aqueous phase was added slowly to organic phase under stirring. Then bulk cubic gel was fragmented by high speed homogenisation (Ultraturrax, 12000rpm) for 10 minutes and ultrasonication for 5minutes. The final dispersion was stored at room temperature. Experimental design References Achouri, D., Sergent, M., Tonetto, A., Piccerelle, P., Andrieu, V., Hornebecq, V., 2014. Self-assembled liquid crystalline nanoparticles as an ophthalmic drug delivery system. Part II: optimization of formulation variables using experimental design. Drug Dev. Ind. Pharm. 9045, 1–9. doi:10.3109/03639045.2014.884113 Argekar, A.P., Kunjir, S.S., Purandare, K.S., 1996. Simultaneous determination of rifampicin , isoniazid and pyrazinamid by high performance thin layer chromatography 14, 1645–1650. Boyd, B., 2003. Characterisation of drug release from cubosomes using the pressure ultrafiltration method. Int. J. Pharm. 260, 239–247. doi:10.1016/S0378-5173(03)00262-X Kaur, I.P., Singh, H., 2014. Nanostructured drug delivery for better management of tuberculosis. J. Control. Release 184, 36–50. doi:10.1016/j.jconrel.2014.04.009 Labuschagne, P.W., Adami, R., Liparoti, S., Naidoo, S., Swai, H., Reverchon, E., 2014. Preparation of rifampicin/poly(d,l-lactice) nanoparticles for sustained release by supercritical assisted atomization technique. J. Supercrit. Fluids 95, 106–117. doi:10.1016/j.supflu.2014.08.004 Moretton, M. a, Glisoni, R.J., Chiappetta, D. a, Sosnik, A., 2010. Molecular implications in the nanoencapsulation of the anti-tuberculosis drug rifampicin within flower-like polymeric micelles. Colloids Surf. B. Biointerfaces 79, 467–79. doi:10.1016/j.colsurfb.2010.05.016 Moualeu, D.P., Weiser, M., Ehrig, R., Deuflhard, P., 2015. Optimal control for a tuberculosis model with undetected cases in Cameroon. Commun. Nonlinear Sci. Numer. Simul. 20, 986–1003. doi:10.1016/j.cnsns.2014.06.037 Nguyen, T.-H., Hanley, T., Porter, C.J.H., Boyd, B.J., 2011. Nanostructured liquid crystalline particles provide long duration sustained-release effect for a poorly water soluble drug after oral administration. J. Control. Release 153, 180–6. doi:10.1016/j.jconrel.2011.03.033 Son, Y.-J., McConville, J.T., 2011. A new respirable form of rifampicin. Eur. J. Pharm. Biopharm. 78, 366–76. doi:10.1016/j.ejpb.2011.02.004 Sosnik, A., Carcaboso, A.M., Glisoni, R.J., Moretton, M. a, Chiappetta, D. a, 2010. New old challenges in tuberculosis: potentially effective nanotechnologies in drug delivery. Adv. Drug Deliv. Rev. 62, 547–59. doi:10.1016/j.addr.2009.11.023 Villemagne, B., Crauste, C., Flipo, M., Baulard, A.R., Dà ©prez, B., Willand, N., 2012. Tuberculosis: the drug development pipeline at a glance. Eur. J. Med. Chem. 51, 1–16. doi:10.1016/j.ejmech.2012.02.033 WHO 2014, n.d.

Elie Wiesels Night Essay -- Essays Papers

Night In Night, by Elie Wiesel, there is an underlying theme of anger. Anger not directed where it seems most appropriate- at the Nazis- but rather a deeper, inbred anger directed towards God. Having once been a role model of everything a â€Å"good Jew† should be, Wiesel slowly transforms into a faithless human being. He cannot comprehend why the God who is supposed to love and care for His people would refuse to protect them from the Germans. This anger grows as Wiesel does and is a constant theme throughout the book. Early in Night, Elie Wiesel begins to express doubt about his faith. Some talked of God, of his mysterious ways, ...and of their future deliverance. But I had ceased to pray. How I sympathized with Job! I did not deny God’s existence, but I doubted His absolute justice. (42) A good example of the mental shift occurring within Wiesel, this passage. Having grown up as a child of extreme faith in God and his divine power, this is a striking contrast of spiritual views. Young Wiesel once spent hours praying to God when he had very little concerns (especially when compared to his concerns in the concentration camp). Now that he is in a very trying time, one would think that his faith would be something he would desire to find comfort in. The tone of the first sentence almost sounds sarcastic- as if Wiesel thinks it odd that his people would even consider praying at all. He seems to view himself as being above all of that, not needing his faith- as he felt it could (or would) do nothing to help save him. In Wiesel’s sympathizing with Job, I see a contradiction, however. Job was a man of tremendous faith in God who, even when everything (famine, pestilence, death of all of his family, disease, poverty) went wrong, he still had faith in God. Job never doubted that the Lord would sustain him and support him. While on the other hand, Wiesel has given up all hope that he will be rescued by his faith. He has not stopped believing in God, however. Perhaps he has stopped believing in the particular God he has grown up worshiping. The last sentence shows us that he still believes that there is a God, he simply no longer trusts him. He feels as though his people have been betrayed and God is allowing the Jews to become victims for no apparent reason. As Night progresses, Wiesel becomes increasingly more hostil... ...see the inner reckoning of Wiesel to the conflict he has been fighting within himself. Until now, Wiesel has felt guilty about his growing distrust in God. Since childhood, the focus of the young boy’s life has been spiritual- and now he feels betrayed. He even goes as far as saying that he, the accuser, is accusing God himself. Wiesel goes on to say that his was alone- â€Å"terribly alone.† There is nothing in this world- religion, man, love, mercy- except Wiesel himself. This is ironic, seeing that he and the other Jews were so tightly packed into first the ghetto, then the trains, finally the camps themselves. It would seem- physically, at least- that Wiesel was closer to more people at this point than ever before in his life. He tells us, however, that he feel as though he is terribly, terribly alone. Wiesel talks of feeling that he is stronger than God. He sees those around him as being weak because of their need for God. Needing anything while in captivity can only make him weaker and more vulnerable. Because Wiesel feels abandoned and has calloused over his need for God, he feels stronger than the rest of the Jewish people- stronger even than the One they need.